People's pursuit of beauty has never stopped, especially now that we live in an era of affluence with full food and warm clothes, people are paying more and more attention to appearance. At the same time, with the rise of live delivery and short video bloggers, people have more and more channels to contact and understand cosmetics. In recent years, the consumption of cosmetics has skyrocketed, while cosmetics packaging is a fast-growing segment in recent years, in the era of eyeball economy and lipstick effect, cosmetics packaging presents the characteristics of exquisite printing, structural heteromorphism, brand niche and service end-to-end.

For companies struggling in the highly competitive packaging field, it is time to study the business opportunities brought about by the development and changes of the cosmetics industry. The following is to share with you simplified information about the cosmetics industry. Those who are interested can collect it.

01. Industry scale and growth

China is the second largest consumer of cosmetics after the United States, accounting for 12.7 percent of the global cosmetics market, and as the second largest consumer of cosmetics, the size of China's beauty care market reached 477.7 billion billion yuan in 2019, up 13.8 percent year-on-year.

Compared with other consumer industries, according to the National Bureau of Statistics, retail sales of cosmetics consumer goods in China increased by 12% year-on-year in 2019, second only to the household goods category, which grew by 13%.

02. Industry Representative Brands and Corresponding Companies

In the Chinese cosmetics market, the market share of domestic brands is slightly higher than that of international brands. By 2018, the market share of domestic cosmetics brands has increased to 56%.

The high-end market is controlled by international brands, while domestic brands are mostly oriented to the mass market. Domestic brand channel depth sinking, in the three or four line offline market advantage is obvious.

Online, the significant change in 2019 is the rise of Douyin e-commerce and Taobao live broadcast, further shortening the distance between users from "planting grass" to buying. With the advantages of wide channels, high cost performance and fast response of supply chain, the market share of domestic cosmetics brands has been increasing.

China's local cosmetics brand end listed companies mainly include Pereya, Marumei, Shanghai Jiahua, Yujiahui, Huaxi Bio, Beitani and other companies. Among them, Shanghai Jiahua was established early, its own many local traditional brands, such as grass collection, the United States and the United States, six gods, home, double sister and so on. Although Huaxi Biology was established in 2000, most of its own brands have been established in the past two years, such as BM and Mibel. Yujiahui was established late, but its royal naifang, small confused and other brand awareness is not lost to the traditional old brand.