Cosmetic Packaging Bottle Customization Guide
2024-08-21
Cosmetic packaging bottles should be unique, attractive and low-key enough to maintain high-end status. Do you know what should be included in the customization of cosmetic packaging bottles?
Cosmetic packaging bottles should be unique, attractive and low-key enough to maintain high-end status. Do you know what should be included in the customization of cosmetic packaging bottles?
Identification of target groups
Although there are some guidelines for cosmetic bottle customization to follow. Have you ever walked into a luxury cosmetics store and noticed that the appearance of the packaging bottle that can attract your attention and the target group of the product are basically similar. This is because the brand will first understand the target group of the product before customizing the cosmetic packaging bottle, and then customize the packaging bottle according to the preferences of the target group.
For age groups to consider the demand point is not the same brand of all series of product packaging bottles are similar. Because, cosmetic lines aimed at young women may not appeal to middle-aged people.
The design elements of the same series of women's cosmetic packaging materials and men's cologne will also be different.
Add Design Elements
After identifying the target group, you can begin to explore the basic elements of packaging bottle customization. Although there is no one-size-fits-all method to design your cosmetic packaging bottle. In the luxury market, the low-key packaging bottle appearance is usually more attractive than the gorgeous appearance. The use of a single dominant color in cosmetic packaging bottles can provide a color focus for the bottle as a whole.
In addition to color focus, many cosmetics brands also like to add bronzing, bump and other processes to highlight brand information in the brand Logo. The small area of adding bronzing and bumping process not only keeps the overall low profile of the packaging bottle, but also creates a sense of luxury.
Use current trends as design inspiration when customizing bottles for your luxury cosmetics brand. But the premise is to identify your target market and get design inspiration from the target group. Their needs will determine how you should design cosmetic packaging bottles for your brand.
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